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Faith/Investment/Exponentials Our firm and staff members contribute
A time,
B talent, and
C money
to help make a difference
Hope/Inspiration//Connection:
We believe
1 Our Service Purpose
2 Integrates our immediate community
3 as well as the World around us.
Love/Human Lot/Inter-Generation:
We do reality branding (trust-flow not just imaging) by entrepreneurially flowing X Individual Passion Y Communal Pride Z Love of
Whole Truth  
If we were
to catalogue the greatest mistakes economists have ever made, this picture must surely be in any top 10 mistakes gallery.
Nearly 30 years on from its discovery by entrepreneurial roundtables hosted by J Gifford Pinchot at Tarrytown, western firms
have let global accountants audit exactly the opposite to true and fair valuation of how to systemise service plus economies.
I first heard the phrase service plus economy being mouthed by Esther Dyson. Tv interviewer Charlie Rose nearly fell
off his chair when she started telling him that as a nation USA is nearer bottom than top in real service plus economies - that is ones where
the human element of the service differentiates the value that the computer or robotic command and control organization cannot
reach. India (and Bangladesh) is way in the lead in designing service plus organizations.
The triangle goes back
to an entrepreneurial finding that my father http://www.normanmacrae.com/intrapreneur.html wrote up in The Economist in 1982. Unlike the tangible industrial age economy, there is negative value in bossing a service
team. Psycholgist Ben Schneider co-author of the eliding textbook on service markets provides a flow explanation of this finding:
in a service market a customer knows how a boss treats the employee by the way the employee treats the customer.
Previously in 1976, my father's first survey of entrepreneurial truth in The Economist listed the 10 most common
conventional ignorances that had arisen in the first 175 years of studying entrepreneurship in mainly industrial market sectors.
Up to that time, most of the breakthrough inventions for humanity had emerged out of one person's mad-scientist type work.
The service pus triangle suggests that 3 people are critical in starting up a purposeful service franchise:
the inventor (also the changemaker concerned with relentless improvement) now needs to be moderated by the social relationship
maker who has particular roots in typical communities with a most desperate need to be served by the invention; in between
is a person who makes sure resources flow in ways that everyone in the organisation can feedback on, whilst also making sure
that 100% sustainability of cashflow is achieved.
In summary major lessons:
Service economy plus needs
a reverse way round system design than that which bossed industrial age
It is usually a mistake to associate service
entrepreneurship with one person rather than look for the founding triangle that franchised what employee teams went on to
energies.
Standard tangible accounting that treats all people as costs to cut not service plus value multipliers
to invest in is perfect maths for ensuring your nation slips ever further down 21st C rankings.
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